Privacy Policy

Welcome to The Marketing Mantra. This Privacy Policy describes how we collect, use, store, and protect your information when you use our website, application systems, and our specialized WhatsApp Automation Bot (the "Service" or "Bot"), built using the official WhatsApp Business API / Meta Graph API.

By using our website or registering an account to deploy our WhatsApp Automation Bot, you agree to the collection and use of information in accordance with this policy. If you do not agree with any terms of this policy, please do not use our services.

1. Information We Collect

To provide and maintain our WhatsApp Automation Bot and Meta API integrations, we collect the following categories of information:

• Account Credentials & Contact Info: We collect your name, business email address, phone number, physical address, and billing information when you register or subscribe to our Services.
• Meta & WhatsApp API Integration Tokens: To enable communication via the WhatsApp Business API, we store your Meta App ID, WhatsApp Business Account (WABA) ID, System User Access Tokens, and Webhook verification parameters.
• Communication Log Data: We collect transmission logs (recipient phone numbers, message timestamps, delivery status, and message type) to ensure reliable message delivery, track credits, and compile performance metrics. (Note: We do not store or inspect message content after transmission unless necessary to run specific client-requested auto-reply logic, AI integrations, or database syncs).
• Customer Data & Subscriber Lists: Contact phone numbers, names, and customized variables uploaded by you to target campaigns or trigger automation flows.
• Technical Device & Usage Data: IP addresses, browser specifications, page view analytics, and cookie files to improve our platform’s user interface and technical operation.

2. How We Use Your Information

We process your personal and client data under the following legal bases and for these key purposes:

• Service Execution: Provision of automation loops, message sequencing, database syncing, Webhook routing, and dashboard displays.
• Meta Partner Compliance: Ensuring our bot integrations comply strictly with the Meta Developer Policy, WhatsApp Business Terms of Service, and WhatsApp Business API policies.
• Analytics & Optimization: Generating dashboard visual charts showing message delivery rates, read rates, click-through metrics, and system uptime.
• Billing & Account Alerts: Processing subscription renewals and sending critical technical updates or policy amendments.

3. WhatsApp & Meta API Integration Compliance

Because our Service integrates directly with the WhatsApp Business Platform, we adhere strictly to the following standards:

• Data Security in Transit: All data exchanged between our servers and Meta’s WhatsApp Business API endpoints is encrypted using Transport Layer Security (TLS/HTTPS).
• No Sale of Data: We do not rent, sell, trade, or distribute your subscriber contact lists, customer profiles, or message log datasets to any third-party marketing networks or advertising platforms.
• Meta Credentials Safeguarding: User access tokens and private Webhook URLs are encrypted in our databases. We restrict internal staff access to these tokens to only what is strictly necessary for engineering assistance.

4. Mandatory WhatsApp Opt-In / Opt-Out Policy

To maintain compliant status under Meta's guidelines, all businesses deploying our WhatsApp Automation Bot must agree to and implement the following policies:

• Explicit Consent (Opt-In): You must obtain explicit consent (opt-in) from users before sending them notifications or marketing templates on WhatsApp.
• Opt-Out Options (Stop Command): All automated conversation workflows must provide users with a clear and easy way to unsubscribe from future messages (e.g., replying "STOP" or "UNSUBSCRIBE" or clicking a native "Opt-Out" quick-reply button). Once a recipient triggers an opt-out, our Bot automatically blocks subsequent message attempts to that number.

5. Data Retention & Deletion

We retain your data only for as long as is necessary to provide the Services:

• Active Subscriptions: Data remains stored securely while your subscription is active.
• Account Cancellation: Upon subscription termination or deletion requests, we permanently purge all API tokens, uploaded contact lists, and system cache logs from our servers within thirty (30) days.
• Compliance Retention: Transactional billing details are retained for legal/tax purposes in accordance with local corporate laws.

6. Your Data Rights

Depending on your location (e.g., GDPR, CCPA, or local IT Act regulations), you and your customers have specific data protection rights, including the right to access, rectify, restrict, or request the permanent deletion of your stored records. You may execute these rights at any time by contacting our support desk.

7. Contact Us

If you have any questions, compliance queries, or requests regarding this Privacy Policy or your data under Meta Partner guidelines, please write to us at: